VERTIGO.VIDEO

In this media arts and design workshop, we’ll dive into the roles of ad-hoc directors, smartphone videographers, and slap-dash digital creatives as we collaboratively shoot and recreate iconic shots from Alfred Hitchcock’s “Vertigo” using cutting-edge video-to-video AI tools.

Building upon discussions of Walter Benjamin’s concept of the “aura” in art, we’ll critically and creatively explore how digital duplication and AI transformation can challenge notions of originality and authenticity. By collaboratively filming shots together and experimenting hands-on with prompt engineering—a unique blend of coding and poetic instruction—we’ll explore how our choices in framing, action, and language can shape the AI’s generated responses.

This practice-based workshop will exercise contemporary technical skills and foster nimbleness, setting the stage for discussions on how technology—specifically AI—is transforming creativity, media, and notions of originality in our hyper-mediated, media-saturated, and increasingly simulated world.